My Five Observations About Corporate Content
I’ve been in the corporate video and written content business since 2013. During that time, I’ve seen the industry evolve from brand storytelling into an exercise in search algorithms and platform optimization. We no longer create videos that speak purely for the brand. Modern content is often built around search terms and social media audiences […]
Directing Diane von Furstenberg
Working with icons is always a little different. I recently had the opportunity to direct a video for Diane von Furstenberg as part of a project for JPMorgan. When you’re filming someone who has spent decades building one of the world’s most recognizable personal brands, you quickly realize the normal rules of directing don’t quite […]
From Script to Screen: A Step-by-Step Guide to the Video Production Process
Professional video does not happen by chance. Although modern tools make it easy to press “record,” effective brand video still depends on structure, intention, and execution. That structure is the video production process. When teams understand it, they make better creative decisions, control budgets, and deliver stronger results. In this quick step-by-step guide, we walk […]
Warburg Pincus — High-Concept Video Storytelling for Investor Communication
About the Warburg Pincus Portfolio Profiles Video Series The Warburg Pincus Portfolio Profiles LinkedIn video series highlights how the firm partners with its portfolio companies to support growth, innovation, and long-term value creation. Two recent films in the series feature: Both videos were directed by Prince & Mercer, working in collaboration with AsiaWorks, who owns […]
Mastercard “In the Loop” — How a LinkedIn Video Series Builds Brand Authority and Audience Engagement
Mastercard’s In the Loop LinkedIn video series demonstrates how a strategic, professionally produced video format can strengthen brand credibility, audience engagement, and executive visibility across Asia Pacific. The series was directed by Prince & Mercer, working in close collaboration with AsiaWorks, who owns the production relationship with Mastercard. Rather than relying on static press releases […]
Standard Chartered — Using Corporate Podcasts to Strengthen Thought Leadership
Standard Chartered launched its Industries in Transition podcast as part of its corporate marketing and communications strategy. The goal was to strengthen thought leadership, brand authority, and stakeholder engagement. The series focuses on sustainability, energy transition, and industry transformation. Because these topics are highly technical, the bank needed a format that could communicate context more […]
Why Hiring a Professional Video Producer Can Elevate Your Brand
Authors note: It’s common for companies to create videos in-house. For quick internal messages, this can work well. However, when the goal is to communicate your brand story to a wider audience, the results can sometimes feel amateurish or unfinished. This isn’t about skill or effort. It’s because strong video requires more than filming and […]
Why Your Business Needs Professional SEO Blog Writing Services Now
Author’s Note: SEO blog writing today requires far more than keywords and surface-level explanations. It demands editorial judgment, topic positioning, narrative structure, and a strong sense of voice. While AI can assist with drafting or articulating an idea, it cannot replace the strategic thinking and audience understanding that come from experience. Many businesses publish articles, […]
Discover How a Content Strategy Agency Can Transform Your Brand’s Voice
Author’s Note: I’ve found that clients define content differently. Some mean social posts, others mean websites, videos, or thought leadership posts. It gets confusing fast. So I always start by agreeing on what “content” actually means for the brand. Once that’s clear, you can finally build a strategy that makes sense. And now, my thoughts… […]