Headquartered in Hanoi, Vinfast is Vietnam’s homegrown EV company that produces cars, passenger buses and motorbikes.
Vinfast recently announced a manufacturing and sales push into the US market focusing on the all-electric SUV and sedan models. With this in mind, Vinfast is marketing heavily to the US consumers who may be interested in e-autos that satisfy their desire for a stylish vehicle that is also carbon free.
Content Background and Strategy
Vinfast approached Bloomberg to create a series of television advertisements specifically for the US market. To produce the ads, Bloomberg selected both Asia Works Television and Kris LeBoutillier of P&M to do all the pre-production and script editing, direction, and video editing of the series in less than a month to meet Bloomberg’s tight advertising schedule.
Outcome
The final work highlights the ESG, design and engineering of Vinfast’s cars. You can see 60-second examples of the videos here and here. The videos were also cut down into 30-second spots for social media and other Bloomberg television placements.
