Mastercard “In the Loop” — How a LinkedIn Video Series Builds Brand Authority and Audience Engagement
Mastercard’s In the Loop LinkedIn video series demonstrates how a strategic, professionally produced video format can strengthen brand credibility, audience engagement, and executive visibility across Asia Pacific. The series was directed by Prince & Mercer, working in close collaboration with AsiaWorks, who owns the production relationship with Mastercard. Rather than relying on static press releases […]
Standard-Chartered Launch Service Bench
Standard Chartered Bank (SC) asked Asia Works to create a video introducing Service Bench, a new internal app platform. Designed to save time and effort, the platform offers quick access to essential tools in one place. SC’s London-based communications team wanted a modern, TikTok-style video with fast cuts, smooth transitions, and playful graphics. They also […]
Sound Is More Important Than Visuals
Everyone wants to make a video. What I find is that content creators think more about the visuals than sound recording. In my opinion, they need to think a lot more about sound. What is more important in a television show, a movie or a corporate video: sound or pictures? Maybe the real question […]