DBS Bank and AIA Insurance wanted to showcase a new insurance payments platform for customers in Vietnam. This video explains the solution and outlines the benefits of AIA and DBS’ partnership to customers across the country.
Strategy
DBS Bank and AIA Insurance Vietnam wanted to highlight their new insurance payments platform. The bank commissioned a video that showcased the benefits of DBS and AIA partnership, as well as an explanatory segment about the platform’s mechanics. A two-minute video was produced in English as a promotional device for other markets.
Content
Prince & Mercer’s Kris LeBoutillier worked with Asia Works–the content production house hired by DBS Bank–on the concept from scripting through to final edit. The video includes an interview with the lead of AIA Vietnam who outlines the benefits and the practicalities of the new platform.
The final video emphasizes the speed and ease-of-use of the new platform, and the strength of the DBS/AIA partnership in the Vietnam market.
Outcome
The video has dual purposes: social media and live events. And the structure of the final video gives DBS the opportunity to create ‘atomized’ segments for other platforms and formats. See the final video here.
