Warburg Pincus — High-Concept Video Storytelling for Investor Communication
About the Warburg Pincus Portfolio Profiles Video Series The Warburg Pincus Portfolio Profiles LinkedIn video series highlights how the firm partners with its portfolio companies to support growth, innovation, and long-term value creation. Two recent films in the series feature: Both videos were directed by Prince & Mercer, working in collaboration with AsiaWorks, who owns […]
Mastercard “In the Loop” — How a LinkedIn Video Series Builds Brand Authority and Audience Engagement
Mastercard’s In the Loop LinkedIn video series demonstrates how a strategic, professionally produced video format can strengthen brand credibility, audience engagement, and executive visibility across Asia Pacific. The series was directed by Prince & Mercer, working in close collaboration with AsiaWorks, who owns the production relationship with Mastercard. Rather than relying on static press releases […]
Standard Chartered — Using Corporate Podcasts to Strengthen Thought Leadership
Standard Chartered launched its Industries in Transition podcast as part of its corporate marketing and communications strategy. The goal was to strengthen thought leadership, brand authority, and stakeholder engagement. The series focuses on sustainability, energy transition, and industry transformation. Because these topics are highly technical, the bank needed a format that could communicate context more […]
Standard-Chartered Launch Service Bench
Standard Chartered Bank (SC) asked Asia Works to create a video introducing Service Bench, a new internal app platform. Designed to save time and effort, the platform offers quick access to essential tools in one place. SC’s London-based communications team wanted a modern, TikTok-style video with fast cuts, smooth transitions, and playful graphics. They also […]
Mastercard 2024 Singapore Fintech Festival Teasers
The Singapore Fintech Festival is Asia’s premier fintech conference, showcasing cutting-edge innovations in digital payments, online banking, and financial technology. To make a bold impact at this high-profile event, Mastercard sought to create an attention-grabbing video campaign that would not only spotlight their exhibit but also shine a light on the industry leaders and innovators […]
The FAOs Story in Jharkhand, Eastern India
For decades, the Food and Agriculture Organization of the United Nations (FAO) has been empowering communities worldwide by providing the tools and knowledge they need to build sustainable livelihoods. In Jharkhand, an eastern state of India, FAO-funded programs have helped lift people out of poverty by providing expertise, high-quality seeds and other materials, and essential […]
Visa Corp Video Series: Empowering SMEs
Visa Corp plays a pivotal role in supporting small to medium-sized businesses (SMEs) by providing a reliable, highly secure network for processing transactions. To showcase the value they bring to merchants, Visa uses video storytelling to address common concerns, such as transaction fees and their impact on profitability. This video series specifically targets small business […]
Hanwha Corp Newsroom Feature Stories
P&M collaborated with Edelman Korea on a writing project involving Hanwha Corporation, one of their flagship accounts. Managed by Edelman, the Hanwha Newsroom publishes a blend of current affairs and in-depth feature stories showcasing Hanwha’s dedication to sustainability and cutting-edge technology. In close partnership with Edelman’s English-language editorial team, P&M crafted three compelling feature stories. […]
Business Insider USA
P&M initiated collaboration with Business Insider USA in September 2023, transitioning into a paid campaign in early 2024 to bolster the efforts of Singapore’s Economic Development Board (EDB) through narratives highlighting innovation, corporate leadership and responsibility, and sustainability. Our inaugural story featured Tata Communications’ endeavors in supporting women in Formula 1. You can read into […]