Standard-Chartered Launch Service Bench
Standard Chartered Bank (SC) asked Asia Works to create a video introducing Service Bench, a new internal app platform. Designed to save time and effort, the platform offers quick access to essential tools in one place. SC’s London-based communications team wanted a modern, TikTok-style video with fast cuts, smooth transitions, and playful graphics. They also […]
Mastercard 2024 Singapore Fintech Festival Teasers
The Singapore Fintech Festival is Asia’s premier fintech conference, showcasing cutting-edge innovations in digital payments, online banking, and financial technology. To make a bold impact at this high-profile event, Mastercard sought to create an attention-grabbing video campaign that would not only spotlight their exhibit but also shine a light on the industry leaders and innovators […]
The FAOs Story in Jharkhand, Eastern India
For decades, the Food and Agriculture Organization of the United Nations (FAO) has been empowering communities worldwide by providing the tools and knowledge they need to build sustainable livelihoods. In Jharkhand, an eastern state of India, FAO-funded programs have helped lift people out of poverty by providing expertise, high-quality seeds and other materials, and essential […]
Visa Corp Video Series: Empowering SMEs
Visa Corp plays a pivotal role in supporting small to medium-sized businesses (SMEs) by providing a reliable, highly secure network for processing transactions. To showcase the value they bring to merchants, Visa uses video storytelling to address common concerns, such as transaction fees and their impact on profitability. This video series specifically targets small business […]
Hanwha Corp Newsroom Feature Stories
P&M collaborated with Edelman Korea on a writing project involving Hanwha Corporation, one of their flagship accounts. Managed by Edelman, the Hanwha Newsroom publishes a blend of current affairs and in-depth feature stories showcasing Hanwha’s dedication to sustainability and cutting-edge technology. In close partnership with Edelman’s English-language editorial team, P&M crafted three compelling feature stories. […]
Business Insider USA
P&M initiated collaboration with Business Insider USA in September 2023, transitioning into a paid campaign in early 2024 to bolster the efforts of Singapore’s Economic Development Board (EDB) through narratives highlighting innovation, corporate leadership and responsibility, and sustainability. Our inaugural story featured Tata Communications’ endeavors in supporting women in Formula 1. You can read into […]
Vinfast, Vietnam’s Homegrown EV Company
Headquartered in Hanoi, Vinfast is Vietnam’s homegrown EV company that produces cars, passenger buses and motorbikes. Vinfast recently announced a manufacturing and sales push into the US market focusing on the all-electric SUV and sedan models. With this in mind, Vinfast is marketing heavily to the US consumers who may be interested in e-autos that […]
DBS Bank’s Digital Banking Team
DBS Bank in Singapore wanted to create a training video about the benefits of digital banking for corporate clients. Additionally, DBS’ management wanted to create video case studies that highlighted the various segments of the digital team, and how the online banking innovations were better than the competition. Content Prince & Mercer’s Kris LeBoutillier worked […]
DBS Bank/AIA Vietnam Simplify Claims
DBS Bank and AIA Insurance wanted to showcase a new insurance payments platform for customers in Vietnam. This video explains the solution and outlines the benefits of AIA and DBS’ partnership to customers across the country. Strategy DBS Bank and AIA Insurance Vietnam wanted to highlight their new insurance payments platform. The bank commissioned a […]
Sobs Gig Live on a Singapore MRT Train
Singtel wanted to show the speed of their new 5G Wi-Fi technology. What better way than a live concert on an MRT train with Singapore Indie band Sobs playing a half hour of their hits while streaming using Singtel’s 5G? The concept worked and created great content including this behind-the-scenes (BTS) video now seen on […]