DBS Bank/AIA Vietnam Simplify Claims
DBS Bank and AIA Insurance wanted to showcase a new insurance payments platform for customers in Vietnam. This video explains the solution and outlines the benefits of AIA and DBS’ partnership to customers across the country. Strategy DBS Bank and AIA Insurance Vietnam wanted to highlight their new insurance payments platform. The bank commissioned a […]
From Script to Screen: A Step-by-Step Guide to the Video Production Process
Professional video does not happen by chance. Although modern tools make it easy to press “record,” effective brand video still depends on structure, intention, and execution. That structure is the video production process. When teams understand it, they make better creative decisions, control budgets, and deliver stronger results. In this quick step-by-step guide, we walk […]
Warburg Pincus — High-Concept Video Storytelling for Investor Communication
About the Warburg Pincus Portfolio Profiles Video Series The Warburg Pincus Portfolio Profiles LinkedIn video series highlights how the firm partners with its portfolio companies to support growth, innovation, and long-term value creation. Two recent films in the series feature: Both videos were directed by Prince & Mercer, working in collaboration with AsiaWorks, who owns […]
Mastercard “In the Loop” — How a LinkedIn Video Series Builds Brand Authority and Audience Engagement
Mastercard’s In the Loop LinkedIn video series demonstrates how a strategic, professionally produced video format can strengthen brand credibility, audience engagement, and executive visibility across Asia Pacific. The series was directed by Prince & Mercer, working in close collaboration with AsiaWorks, who owns the production relationship with Mastercard. Rather than relying on static press releases […]
Standard Chartered — Using Corporate Podcasts to Strengthen Thought Leadership
Standard Chartered launched its Industries in Transition podcast as part of its corporate marketing and communications strategy. The goal was to strengthen thought leadership, brand authority, and stakeholder engagement. The series focuses on sustainability, energy transition, and industry transformation. Because these topics are highly technical, the bank needed a format that could communicate context more […]
Why Hiring a Professional Video Producer Can Elevate Your Brand
Authors note: It’s common for companies to create videos in-house. For quick internal messages, this can work well. However, when the goal is to communicate your brand story to a wider audience, the results can sometimes feel amateurish or unfinished. This isn’t about skill or effort. It’s because strong video requires more than filming and […]
Why Your Business Needs Professional SEO Blog Writing Services Now
Author’s Note: SEO blog writing today requires far more than keywords and surface-level explanations. It demands editorial judgment, topic positioning, narrative structure, and a strong sense of voice. While AI can assist with drafting or articulating an idea, it cannot replace the strategic thinking and audience understanding that come from experience. Many businesses publish articles, […]
Discover How a Content Strategy Agency Can Transform Your Brand’s Voice
Author’s Note: I’ve found that clients define content differently. Some mean social posts, others mean websites, videos, or thought leadership posts. It gets confusing fast. So I always start by agreeing on what “content” actually means for the brand. Once that’s clear, you can finally build a strategy that makes sense. And now, my thoughts… […]
Standard-Chartered Launch Service Bench
Standard Chartered Bank (SC) asked Asia Works to create a video introducing Service Bench, a new internal app platform. Designed to save time and effort, the platform offers quick access to essential tools in one place. SC’s London-based communications team wanted a modern, TikTok-style video with fast cuts, smooth transitions, and playful graphics. They also […]
The Dreaded Corporate Video Script (that is never followed): Five Key Points
Writing a script for your corporate executive is only the beginning. There is often a major conundrum: the executive won’t or can’t memorize it, and your boss’ expectation is that the script will be followed. The Dreaded Corporate Script Scenario First Draft You need to make a video with the regional economist. The script is […]