P&M initiated collaboration with Business Insider USA in September 2023, transitioning into a paid campaign in early 2024 to bolster the efforts of Singapore’s Economic Development Board (EDB) through narratives highlighting innovation, corporate leadership and responsibility, and sustainability.
Our inaugural story featured Tata Communications’ endeavors in supporting women in Formula 1. You can read into the article here.
Entitled “Business for Good,” the Business Insider series showcases various content initiatives, including TikTok/Instagram videos with Kris LeBoutillier as host spotlighting businesses committed to making a positive impact, such as vertical farming operation Growy and companies who are pioneering green tech innovations in Singapore. Additionally, it explores the AI Trailblazers initiative, aiming to harness the potential of artificial intelligence.
Moreover, the series encompasses six articles spotlighting business leaders and corporations dedicated to sustainability. Examples include profiles of P&G’s clean water initiative, a story about how Neste is turning used wok oil into jet fuel, and how Singapore is becoming literally a solar “powerhouse” with the help of EDP Renewables . We encourage you to have a look at all of the stories and videos here.
