Hanwha Corp Newsroom Feature Stories
P&M collaborated with Edelman Korea on a writing project involving Hanwha Corporation, one of their flagship accounts. Managed by Edelman, the Hanwha Newsroom publishes a blend of current affairs and in-depth feature stories showcasing Hanwha’s dedication to sustainability and cutting-edge technology. In close partnership with Edelman’s English-language editorial team, P&M crafted three compelling feature stories. […]
Business Insider USA
P&M initiated collaboration with Business Insider USA in September 2023, transitioning into a paid campaign in early 2024 to bolster the efforts of Singapore’s Economic Development Board (EDB) through narratives highlighting innovation, corporate leadership and responsibility, and sustainability. Our inaugural story featured Tata Communications’ endeavors in supporting women in Formula 1. You can read into […]
Vinfast, Vietnam’s Homegrown EV Company
Headquartered in Hanoi, Vinfast is Vietnam’s homegrown EV company that produces cars, passenger buses and motorbikes. Vinfast recently announced a manufacturing and sales push into the US market focusing on the all-electric SUV and sedan models. With this in mind, Vinfast is marketing heavily to the US consumers who may be interested in e-autos that […]
DBS Bank’s Digital Banking Team
DBS Bank in Singapore wanted to create a training video about the benefits of digital banking for corporate clients. Additionally, DBS’ management wanted to create video case studies that highlighted the various segments of the digital team, and how the online banking innovations were better than the competition. Content Prince & Mercer’s Kris LeBoutillier worked […]
DBS Bank/AIA Vietnam Simplify Claims
DBS Bank and AIA Insurance wanted to showcase a new insurance payments platform for customers in Vietnam. This video explains the solution and outlines the benefits of AIA and DBS’ partnership to customers across the country. Strategy DBS Bank and AIA Insurance Vietnam wanted to highlight their new insurance payments platform. The bank commissioned a […]
Sobs Gig Live on a Singapore MRT Train
Singtel wanted to show the speed of their new 5G Wi-Fi technology. What better way than a live concert on an MRT train with Singapore Indie band Sobs playing a half hour of their hits while streaming using Singtel’s 5G? The concept worked and created great content including this behind-the-scenes (BTS) video now seen on […]
I’m an expert in payment fraud
For years, rumors circulated online that it was possible for a thief to use a scanning device to steal personal information from a Visa card while it was slotted in a wallet, stuffed in a back pocket or purse. The reality is, it’s almost impossible. For years Visa was facing a never-ending misperception that contactless […]
Pay by card?
An Australian video was making the rounds on YouTube showing a man tapping the pocket of an unsuspecting shopper in a store with a contactless card terminal. The man had processed a payment without the consumer ever knowing. It seemed ominous: any thief could just skim a wallet to steal money from a debit or […]
Smart Seniors
Singapore has a rapidly ageing population. Yet seniors are expected to keep up with much of the technology needed to do everything from banking to online shopping. The world has moved rapidly from ‘brick and mortar’ stores to a virtual online mall. The government was looking for solutions and asked Visa to sponsor an initiative […]