DBS Bank/AIA Vietnam Simplify Claims
DBS Bank and AIA Insurance wanted to showcase a new insurance payments platform for customers in Vietnam. This video explains the solution and outlines the benefits of AIA and DBS’ partnership to customers across the country. Strategy DBS Bank and AIA Insurance Vietnam wanted to highlight their new insurance payments platform. The bank commissioned a […]
Why Hiring a Professional Video Producer Can Elevate Your Brand
Authors note: It’s common for companies to create videos in-house. For quick internal messages, this can work well. However, when the goal is to communicate your brand story to a wider audience, the results can sometimes feel amateurish or unfinished. This isn’t about skill or effort. It’s because strong video requires more than filming and […]
Why Your Business Needs Professional SEO Blog Writing Services Now
Author’s Note: SEO blog writing today requires far more than keywords and surface-level explanations. It demands editorial judgment, topic positioning, narrative structure, and a strong sense of voice. While AI can assist with drafting or articulating an idea, it cannot replace the strategic thinking and audience understanding that come from experience. Many businesses publish articles, […]
Discover How a Content Strategy Agency Can Transform Your Brand’s Voice
Author’s Note: I’ve found that clients define content differently. Some mean social posts, others mean websites, videos, or thought leadership posts. It gets confusing fast. So I always start by agreeing on what “content” actually means for the brand. Once that’s clear, you can finally build a strategy that makes sense. And now, my thoughts… […]
Standard-Chartered Launch Service Bench
Standard Chartered Bank (SC) asked Asia Works to create a video introducing Service Bench, a new internal app platform. Designed to save time and effort, the platform offers quick access to essential tools in one place. SC’s London-based communications team wanted a modern, TikTok-style video with fast cuts, smooth transitions, and playful graphics. They also […]
The Dreaded Corporate Video Script (that is never followed): Five Key Points
Writing a script for your corporate executive is only the beginning. There is often a major conundrum: the executive won’t or can’t memorize it, and your boss’ expectation is that the script will be followed. The Dreaded Corporate Script Scenario First Draft You need to make a video with the regional economist. The script is […]
Sound Is More Important Than Visuals
Everyone wants to make a video. What I find is that content creators think more about the visuals than sound recording. In my opinion, they need to think a lot more about sound. What is more important in a television show, a movie or a corporate video: sound or pictures? Maybe the real question […]
The Cinematic Camera in Your Pocket
A question I often get: Do you shoot commercial videos on your iPhone? My answer: It depends. The iPhone and similar phone cameras are real technological miracles. Why they’re still called ‘phones’ is beyond me since I rarely see anyone actually make a call. The latest iPhone is more a cinematic camera with attached social […]
Mastercard 2024 Singapore Fintech Festival Teasers
The Singapore Fintech Festival is Asia’s premier fintech conference, showcasing cutting-edge innovations in digital payments, online banking, and financial technology. To make a bold impact at this high-profile event, Mastercard sought to create an attention-grabbing video campaign that would not only spotlight their exhibit but also shine a light on the industry leaders and innovators […]
The FAOs Story in Jharkhand, Eastern India
For decades, the Food and Agriculture Organization of the United Nations (FAO) has been empowering communities worldwide by providing the tools and knowledge they need to build sustainable livelihoods. In Jharkhand, an eastern state of India, FAO-funded programs have helped lift people out of poverty by providing expertise, high-quality seeds and other materials, and essential […]
Visa Corp Video Series: Empowering SMEs
Visa Corp plays a pivotal role in supporting small to medium-sized businesses (SMEs) by providing a reliable, highly secure network for processing transactions. To showcase the value they bring to merchants, Visa uses video storytelling to address common concerns, such as transaction fees and their impact on profitability. This video series specifically targets small business […]