Lights, Camera, Action
Dedicated to examining the trends in content strategy and production.
From Script to Screen: A Step-by-Step Guide to the Video Production Process
Professional video does not happen by chance. Although modern tools make it easy to press “record,” effective brand video still depends on structure, intention, and
Why Hiring a Professional Video Producer Can Elevate Your Brand
Authors note: It’s common for companies to create videos in-house. For quick internal messages, this can work well. However, when the goal is to communicate
Why Your Business Needs Professional SEO Blog Writing Services Now
Author’s Note: SEO blog writing today requires far more than keywords and surface-level explanations. It demands editorial judgment, topic positioning, narrative structure, and a strong
Discover How a Content Strategy Agency Can Transform Your Brand’s Voice
Author’s Note: I’ve found that clients define content differently. Some mean social posts, others mean websites, videos, or thought leadership posts. It gets confusing fast.
The Dreaded Corporate Video Script (that is never followed): Five Key Points
Writing a script for your corporate executive is only the beginning. There is often a major conundrum: the executive won’t or can’t memorize it, and
Sound Is More Important Than Visuals
Everyone wants to make a video. What I find is that content creators think more about the visuals than sound recording. In my opinion, they
The Cinematic Camera in Your Pocket
A question I often get: Do you shoot commercial videos on your iPhone? My answer: It depends. The iPhone and similar phone cameras are real
From Script to Screen: A Step-by-Step Guide to the Video Production Process
Professional video does not happen by chance. Although modern tools make it easy to press “record,” effective brand video still depends on structure, intention, and
Why Hiring a Professional Video Producer Can Elevate Your Brand
Authors note: It’s common for companies to create videos in-house. For quick internal messages, this can work well. However, when the goal is to communicate
Why Your Business Needs Professional SEO Blog Writing Services Now
Author’s Note: SEO blog writing today requires far more than keywords and surface-level explanations. It demands editorial judgment, topic positioning, narrative structure, and a strong
Discover How a Content Strategy Agency Can Transform Your Brand’s Voice
Author’s Note: I’ve found that clients define content differently. Some mean social posts, others mean websites, videos, or thought leadership posts. It gets confusing fast.
The Dreaded Corporate Video Script (that is never followed): Five Key Points
Writing a script for your corporate executive is only the beginning. There is often a major conundrum: the executive won’t or can’t memorize it, and
Sound Is More Important Than Visuals
Everyone wants to make a video. What I find is that content creators think more about the visuals than sound recording. In my opinion, they
The Cinematic Camera in Your Pocket
A question I often get: Do you shoot commercial videos on your iPhone? My answer: It depends. The iPhone and similar phone cameras are real