Mastercard’s In the Loop LinkedIn video series demonstrates how a strategic, professionally produced video format can strengthen brand credibility, audience engagement, and executive visibility across Asia Pacific. The series was directed by Prince & Mercer, working in close collaboration with AsiaWorks, who owns the production relationship with Mastercard.
Rather than relying on static press releases or long written announcements, In the Loop adopts a video-first, broadcast-style storytelling approach. Each episode features leadership insights, regional perspectives, and business updates delivered in a concise, conversational format designed specifically for LinkedIn audiences. Because of this platform-native structure, the content is easier to watch, easier to share, and more engaging across internal and external stakeholders.
The episodic format also transforms complex corporate themes into clear, relatable narratives. Employees feel more connected to strategic priorities. Partners and industry audiences see Mastercard as a confident, informed, and forward-looking brand. Over time, the recurring series creates familiarity and trust, helping strengthen Mastercard’s presence as a credible thought leader in the payments ecosystem.
Prince & Mercer’s creative direction — combined with AsiaWorks’ long-standing client partnership — ensured broadcast-quality production, strong pacing, and editorial clarity across episodes. As a result, In the Loop performs strongly on LinkedIn, delivering measurable engagement while reinforcing Mastercard’s brand voice.
This case shows that a well-produced LinkedIn video series goes beyond communication. It amplifies executive storytelling, builds audience connection, and turns social content into a repeatable strategic asset for brand and corporate communication.
