Standard Chartered Bank (SC) asked Asia Works to create a video introducing Service Bench, a new internal app platform. Designed to save time and effort, the platform offers quick access to essential tools in one place.
SC’s London-based communications team wanted a modern, TikTok-style video with fast cuts, smooth transitions, and playful graphics. They also wanted to highlight the purpose behind Service Bench—why it was built and how it aims to change the way employees work.
Asia Works partnered with Prince & Mercer Communication to produce and direct the video at SC’s Singapore office. The result was a horizontal, fast-paced video that captured the bank’s creative vision. It successfully communicated both the functionality and strategic purpose of Service Bench, helping employees understand how it fits into their daily work.
