The Singapore Fintech Festival is Asia’s premier fintech conference, showcasing cutting-edge innovations in digital payments, online banking, and financial technology. To make a bold impact at this high-profile event, Mastercard sought to create an attention-grabbing video campaign that would not only spotlight their exhibit but also shine a light on the industry leaders and innovators representing their brand.
To bring this vision to life, Mastercard partnered with Asia Works to produce a series of high-energy social media videos designed to captivate festival attendees and engage fellow exhibitors.
The first piece—a fast-paced, eye-catching teaser video—was turned around in just a few days, expertly directed and written by Prince & Mercer. Building on that momentum, Mastercard launched a follow-up video titled “Meet the Innovators,” offering an exclusive look at the brilliant minds driving Mastercard’s fintech and digital transformation efforts.
Through compelling storytelling and sleek production, these videos successfully amplified Mastercard’s presence at the festival, sparking conversations and reinforcing their leadership in the future of fintech.
