Visa Corp plays a pivotal role in supporting small to medium-sized businesses (SMEs) by providing a reliable, highly secure network for processing transactions. To showcase the value they bring to merchants, Visa uses video storytelling to address common concerns, such as transaction fees and their impact on profitability.
This video series specifically targets small business owners in Vietnam who are exploring the option of implementing Visa for smoother customer payments, especially from tourists. While these business owners recognize the potential for reducing payment friction, they are often cautious about the associated fees.
You can watch Unlocking Growth and another video featuring the CEO of NextPay, who explains how the company equips shops and restaurants in Vietnam with payment devices and access to the Visa network.
The videos not only highlight the key benefits Visa offers to SMEs like small restaurants and cafes—such as improved payment efficiency—but also emphasize reduced fees and tailored programs designed to make electronic payments a cost-effective solution for even the smallest enterprises.
